superbowl jesus ad, part 4: a lie so blatant it must be true

Welcome to the fourth post of a series analysing the imagery from the billion-dollar “He Gets Us” propaganda campaign to recruit people into fundamentalist evangelism, focusing specifically on the ad run during the 2024 Superbowl.

I strongly urge you to read the first section of Part 1 before continuing, if you have not already done so. That first section explains the overall theological structure of the ad. Without understanding that structure, the terms “Sinner” and “Saviour” as used in this series will not make sense, but I don’t want to have to paste that explanation back in to each of these posts.

Caught up? Nice.

( Let's goooooooo )