superbowl jesus ad, part 2: there’s so much more to unpack

This is the second in a series of posts analysing the imagery from the billion-dollar “He Gets Us” propaganda campaign to recruit people into fundamentalist evangelism.

I strongly urge you to read the first section of Part 1 before continuing, if you have not already done so. That first section explains the overall theological structure of the ad. Without understanding that structure, the terms “Sinner” and “Saviour” as used in this series will not make sense, but I don’t want to have to paste that explanation back in to each of these posts.

Back? Great.

We left off part one three images into this collection, so here, we start with image number four. If you want to see the images as we go, you can find them on youtube. I won’t be (re)linking, since most of the people with it are horrible, but it’s not hard to find. We’re going through them in the order they appear in the video.

( This one gets rough. )