the new google logo

[solarbird]

I kind of like it, to be honest, but I can’t resist. I mean, at first glance, I thought it was Twentieth Century. It’s not, I mean, the default kerning is different! And they didn’t use a calligraphy pen. CRITICAL!

“Product Sans” they’re calling it. Product sans what? Oh, I get it, sans everything.

Also, NOT SINCE 1987 HAS A VOWEL BEEN SO JAUNTILY TILTED:

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Comments

[birke]

It's strange to me that Google says it's 'growing up' as a company, but its logo is getting more childish. I've lost track of what their vision is.

[solarbird]

I do like what they do with it in animations. There are some samples floating around. They break a couple of rules of physical design doing it (six letters turning into four dots, the other two letters just vanish) but... it's interesting. And that's really the point - to do things like that in touch environments, small-screen environments, etc.

[birke]

Oh, I see. My world is definitely not the touch or small-screen world...