solarbird: (yokohama)
solarbird ([personal profile] solarbird) wrote2023-06-02 10:00 pm

pride month and corporations (clearing the decks)

Here’s something important about Pride and Pride Month and companies showing up at Pride events and all that, something most people don’t know or remember.

Until the 90s, and to a large degree still in the 90s, being “homosexual” meant being impoverished.

It meant being ruined. Unemployable. Fucking destitute.

This is why groups like GLEAM (trans-inclusive Gays, Lesbians, and Bisexuals at Microsoft) showing up at Seattle Pride was such a big deal, because it showed you did’t have to be destroyed by coming out. You could live an ordinary life. A… dare I say it… mostly normal one.

In short, queer didn’t have to mean desperate, and that mattered. It mattered a whole lot.

At the same time, companies showing officially up at Pride – as companies vs. employee groups, and it was rare for a long time – meant they agreed. It meant they wouldn’t fire your ass on the spot if they found you out – like most companies had done, for a very long time, and many still did.

In short, you could be queer and still have a job.

And at that point in time, in the 1990s, in the AIDS peak, that was fucking revolutionary.

I suppose it doesn’t mean that so much any more, but it’s absolutely what it meant back then. So when you talk disparagingly about “Rainbow Capitalism” and “Corporate Pride” – try to remember this history, because that’s how it used to be. That’s what it meant.

It still means that, to a degree.

Particularly now, now that it’s becoming harder again.

Posted via Solarbird{y|z|yz}, Collected.


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